TAG Heuer Watches

TAG Heuer's involvement in sports dates back to 1860, when company founder Edouard Heuer decided to direct his watchmaking efforts towards sports watches in general, and chronographs in particular. Building on its products' reputation for precision, endurance and technical innovation, the Heuer brand became closely identified with the world of competitive sports, notably Formula 1 racing, sailing and skiing.

Edouard Heuer founded his workshop at Saint-Imier in 1860. His aim was to make time measurement more precise. Heuer wrote some of the greatest chapters in watch making history,  from the first patent for a chronograph mechanism in 1882, to the patent of the oscillating pinion in 1887, from the first chronograph measuring 100ths of a second in 1916, to the first Microtimer at 1/1000th of the second in 1966.

TAG Heuer is still a leading producer of prestigious Swiss sports watches and chronographs sold under one of the world's most widely recognized luxury brand names.  The name "TAG Heuer" is instantly recognizable worldwide and is undeniably original; it has a personality and style all of it’s own.