Longines Watches

Longines has been based at St Imier, Switzerland, since 1832. Its watchmaking expertise, built up over 175 years, reflects a strong devotion to tradition, elegance and the sporting world: it has generations of experience as the official timekeeper at world championships and as a partner of international sports federations.

Despite these strong links with sport, the company does not confine itself to timing competitive events. Since 1919, it has been the official supplier to the FAI, the World Air Sports Federation, and has provided the aeronautical world with the timing equipment required to verify several world records. Among them was the historic human and technical achievement of the American pilot, Charles Lindbergh, who, in 1927, made the first non-stop solo crossing of the North Atlantic in his vessel named “Spirit of St Louis”. Longines instruments have thus accompanied many explorers on journeys around the planet and have supported the pioneers of the sky.

The winged hourglass logo together with the “Longines” name form the oldest brand symbols still in use today and are registered with the World Intellectual Property Organisation. They have remained unchanged since 1867, when they were introduced as a sign of quality to combat the growing number of counterfeits trying to benefit from the excellent reputation of Longines products.