Links of London Jewellery

Links of London was named Jewellery Brand of the Year for the third year running at the prestigious UK Jewellery Awards 2007. It is the first time that a jewellery brand has won this coveted title for three consecutive years – a truly outstanding achievement.

In 1990, Annoushka Ducas and her husband, John Ayton, founded the jewellery brand. Links of London jewellery has a very unique story to its beginning. Annoushka’s mother requested her to provide a pair of fish cufflinks which she wanted to gift to her loyal restaurant clients. This led Annoushka to design and manufacture a pair made of sterling silver.

Links of London lays a lot of emphasis on producing jewellery featuring newer, exceptional designs. It also produces contemporary classic designs. Some of its very popular jewellery includes Sweetie Bracelet and Classic bracelet, both of which are the perfect showcase for their extensive range of charms. In it’s 17 year history Links of London has also collected a celebrity following, including Sarah Jessica Parker, Madonna, Elle Macpherson, and Catherine Zeta Jones.

We have worked with the brand for over five years and are proud to have played a part in their meteoric rise.